Luma's API runs from $0.15 to $4.32 per clip. $0.15 buys a 5-second 540p Ray T2V clip; $4.32 buys a 10-second 1080p Ray V2V clip. The 1080p five-second text-to-video clip is $1.20.
Luma sells fixed lengths, 5 seconds and 10 seconds, at three resolutions. There is no per-second rate for T2V or V2V, so a 7-second estimate is not available. Ray Reframe is the exception: it is priced per second.
How Luma bills
Twelve of the 15 rows are per clip at a stated length. Three Ray Reframe rows are per second. The per-second equivalent column below divides clip price by clip length so the two shapes can be compared; it is derived, not published by Luma.
Price gap to the next tier
Text-to-video (T2V/I2V), price per clip:
| Resolution | 5 seconds | 10 seconds | 10s ÷ 5s |
|---|---|---|---|
| 540p | $0.15 | $0.45 | 3× |
| 720p | $0.30 | $0.90 | 3× |
| 1080p | $1.20 | $3.60 | 3× |
Video-to-video (V2V), price per clip:
| Resolution | 5 seconds | 10 seconds | 10s ÷ 5s |
|---|---|---|---|
| 540p | $0.72 | $1.08 | 1.5× |
| 720p | $1.44 | $2.16 | 1.5× |
| 1080p | $2.16 | $4.32 | 2× |
The T2V ladder doubles for 540p to 720p and quadruples for 720p to 1080p. Doubling the clip length triples the price at every T2V tier, so the 10-second 1080p clip costs $0.36 per second against $0.24 for the 5-second clip — 50% more per second for the longer clip.
V2V does not follow the same curve. At 540p and 720p, 10 seconds costs only 1.5× the 5-second price, so the longer clip is cheaper per second ($0.108 vs $0.144 at 540p). At 1080p both lengths land on $0.432 per second.
What Reframe costs
Ray Reframe is $0.06/s at 540p, $0.12/s at 720p and $0.36/s at 1080p. At 1080p, a 10-second reframe costs $3.60 — the same as a 10-second 1080p T2V clip, but for a different operation. Reframe works on existing footage rather than generating a new scene, so it is not a like-for-like substitute for T2V.
Money-saving notes
- 540p costs an eighth of 1080p for T2V at both lengths: $0.15 vs $1.20 for 5 seconds, $0.45 vs $3.60 for 10 seconds.
- 720p is the value tier. A 720p clip costs a quarter of the 1080p price and twice the 540p price.
- Do not assume 10 seconds is cheaper per second. On T2V it costs 50% more per second; only V2V at 540p and 720p gets cheaper with length.
- T2V is cheaper than V2V at every tier. At 1080p 5 seconds, $1.20 vs $2.16.
- Check whether you need V2V at all. If you have no source footage, the T2V row is 44% cheaper at 1080p for 5 seconds.
Worked example
25 clips, 5 seconds, 1080p, Ray T2V: 25 × $1.20 = $30.00. The same 25 clips at 10 seconds are 25 × $3.60 = $90.00 — three times the batch cost for twice the runtime.
FAQ
Is Luma priced per second or per clip?
Per clip for T2V/I2V and V2V, at fixed 5-second and 10-second lengths. Ray Reframe is priced per second. This page shows both, with the per-second figure marked as derived.
Why is the 10-second clip three times the 5-second price?
That is Luma's published price, not a markup on our side. The 1080p T2V row is $1.20 for 5 seconds and $3.60 for 10 seconds. Whether that reflects more compute per second at the longer length is not stated in the price table.
What is the cheapest Luma clip?
A 5-second 540p Ray T2V clip at $0.15. For 1080p, the cheapest is the same model at 5 seconds, $1.20.
Can I get a 7-second Luma clip?
Not at a published price. Luma lists 5-second and 10-second rows only. Requesting an intermediate length would fall outside the rate card.
Is Luma cheaper than Runway?
At 1080p for 5 seconds, Luma's T2V clip is $1.20. Runway's 1080p per-second rows for 5 seconds run from $0.50 to $3.40 depending on the model. The answer depends on the model, not the vendor — see Luma vs Runway.
Source. Luma pricing page, https://lumalabs.ai/api, read on 2026-11-08. 15 rows, USD, excluding tax. Failed or unbilled generations are not included in any figure here.